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| April 28, 2003
The PBA has put up a full-color billboard, 20 feet high and 60 feet wide, alongside the Major Deegan Expressway in the Bronx at 149th St., just south of Yankee Stadium. Under the title “Support our Troops at Home and Abroad,” it shows a New York City police officer on one side, defending New Yorkers against crime and terrorism, and a U.S. serviceman on the other side, fighting in Operation Iraqi Freedom.
Similar billboards will be going up early this week on the Long Island Expressway, the Brooklyn-Queens Expressway and other highways, as well as posters on some 100 telephone booths in upper Manhattan and the four outer boroughs. We have launched this outdoor display advertising campaign to express our solidarity with the U.S. servicemen and women serving in Iraq – and in Afghanistan, where they are still risking and losing their lives – and to remind people of the similarities between New York City police officers and their counterparts in the military. Both groups have sacrificed much to keep ordinary citizens safe from crime, war and terror. And both groups are dedicated to protecting and preserving basic freedoms – the military in the far corners of the globe and New York City police officers right here at home. Although most of the major battles in Iraq appear over, the war in Iraq is not yet over and the war to prevent domestic terrorism continues. While the U.S. military is being asked to act more like police officers, collaring bank robbers and otherwise keeping the peace in Baghdad and other Iraqi locales, we police officers have to think and act more like the military as we continue to fight the war against terrorism. The bond between wearers of the uniform – both military and police – has never been stronger. This is why we launched this outdoor display advertising campaign.
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