The 9/11 Health and Compensation act will provide funds for individuals whose health was impacted by exposure to toxins resulting from the attack, recovery and cleanup at various World Trade Center sites. The bill, named the Zadroga bill for Detective James Zadroga who was the first NYPD member whose death was attributed to 9/11 exposure, has already passed the House of Representatives and is expected to be voted on by the United States Senate when it reconvenes after the mid-term elections.
The NYC PBA has launched a radio campaign with a 60 second radio commercial that encourage Senators to vote in favor of this important bill. The radio commercial ran across the country via the syndicated “Imus in the Morning” program which airs on 81 stations in 40 states and is a favorite of elected officials everywhere. Starting Nov. 15th, the day that the Senate reconvenes, the radio spot will run five times a day on political talk radio station WMAL in Washington. To reach policy makers and people of influence in Washington, the commercial ran for a week on two 24-hour news radio stations (WINS and WCBS AM) and on WABC and WFAN sports radio.
The bill is controversial because many of its opponents view it as being an entitlement bill that only benefits New York. Part of what this commercial seeks to do is emphasize that the attack on the World Trade Center was an attack on America.
Approval by the Senate will not be easy to achieve so we have taken this public relations initiative to educate the public and our elected officials about the bill and the need for passage. The President has indicated that he will sign the bill into law if the bill is approved by the Senate.
Patrick J. Lynch